Articles
Informative, engaging articles that delight customers, create leads, and drive website traffic.
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Informative, engaging articles that delight and inform, create leads, increase SEO, and drive website traffic.
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SoundHound Blog
I managed the blog’s content calendar, selecting topics based on SEO keywords, trends, and the audience. I wrote 2+ blogs a week, ensuring each blog adhered to SEO guidelines, provided relevant, engaging information per inbound marketing strategies, and drove to gated assets. The blog grew by 436% year over year, and the QSR blog was a continuously top-performing blog. Check out all the blogs that I wrote for SoundHound here or view some of my favorites below.
8 Reasons Why Voice Ordering Technology is on the Menu for QSRs
The QSR industry was estimated to be worth $239 billion in 2020, and that number is expected to grow as fast casual and quick service restaurants begin to expand services following the pandemic. Technological innovations are at the forefront of large-scale industries and QSRs are no exception. They are serving up voice assistants on their mobile apps, kiosks, drive-thrus, and drive-ins to make it easier than ever for customers to order their favorite meals.
Are Non-Binary Voice Assistants on the Horizon?
For the month of Pride, we wanted to discuss how non-binary voices can be used in voice assistants to reduce gender stereotypes and create a more inclusive community. We recognize that representation and inclusion are important considerations for brands that support people of all gender and sexual identities, and we wanted to extend the conversation to include the entities that represent those brands—their voice assistants.
Why Voice Assistants Need to Understand Accents
A voice assistant that responds with a low rate of accuracy fails to execute its primary function and purpose—to understand the user. While voice assistants have made strides in recent years at understanding multiple languages, accents have yet to bring about the industry-wide technological evolution that they deserve. According to Translate Day, there are an estimated 160 dialects of the English language in the world. If your voice user interface doesn’t understand accents, then a good percentage of the population won’t be able to use your brand’s voice assistant.
Women Voice AI Influencers Discuss Breaking the Bias for International Women’s Day 2022
For 2022’s International Women’s Day, we’re being challenged to #BreaktheBias, working toward a world free of bias, stereotypes, and discrimination. This year, the challenges for women have been magnified by a pandemic that has disproportionately impacted women. Unequal distribution of home-life duties, parenting, and work-life stress and anxiety, women left the workforce in unprecedented numbers in the last two years.
How to Make Your Voice Assistant Likable and Relatable
Why should your voice assistant be likable and relatable? Why does it need to have a personality that matches your brand’s tone and values? As humans, we tend to form attachments, and voice is one of our most human characteristics. It makes sense that voice assistant users often form attachments to their digital counterparts and begin to see them as friends and companions.
Retail is Buying into Voice Assistants for Omnichannel Experiences
Online shoppers who used voice spent $136 more on average than those who shopped solely online, according to a study by Coupon Follow—evidence that voice shopping’s faster, easier experiences lead to increased revenue. Closely tied to the expansion of e-commerce and the shift away from physical stores and toward a more convenient and accessible way of shopping, voice assistants are already populating mobile apps and customer support channels in retail.
Long-Term Costs of Not Owning Your Voice Assistant
Your brand has decided that a voice AI strategy is a vital part of your company roadmap. Should you build, buy, or partner to bring that voice experience to life? If you’re like many other companies across industries, your leadership is grappling with deciding how you’ll implement a voice assistant for your product, service, or mobile app. In truth, it’s a complex choice and there are many key decisions to be made at every stage of development.
How Ethics is Impacting the Future of Voice AI Design
As with any new and upcoming technology, voice AI has experienced waves of questions and uncertainty over its privacy policies and data collection over the years. Especially since early practices of voice assistants—we’re looking at you, big tech—caused quite a stir and some skepticism over whether voice assistants had their users’ best interests at heart.
Recruitics Blog
How Employee Appreciation Can Improve Productivity & Retention
March 5, 2020
With WHO classifying burn-out as an “occupational phenomenon,” and a Work Institute study discovering that “35% of employees will leave their jobs by 2023 to go work somewhere else,” employee appreciation has never been more important.
Have Candidates Fall in Love with Your Employer Brand
February 11, 2020
Are you in love with your employer brand? Are your employees? How about your candidates or even passive job seekers?
Employer Branding Best Practices for Your Company Profiles
January 13, 2020
Did you know that “89% of job seekers find the employer perspective useful when learning about jobs and companies?”
12 Days of Recruitment Marketing
December 9, 2019
‘Tis the season of giving, and we would like to gift you with some recruitment marketing cheer. We asked our talent acquisition experts a variety of questions we often hear from clients, and they responded with insightful best practices, must-dos, don’ts, and more!
The Ultimate Recruitment Marketing Resources Guide
December 2, 2019
Are you a podcast fanatic? Maybe you would rather dive into a good book or attend a conference in person? However you soak up information there is a wealth of recruitment marketing resources available in a variety of forms, so you can stay up to date on the latest news, trends, and insights.
Industry Leading Recruitment Marketing Conferences to Attend
December 2, 2019
Conferences are informative, engaging events filled with industry thought-leaders, speakers, and plenty of networking opportunities. The insights gained from talent acquisition events can inspire your work and fuel your dedication to recruitment. Where should you start, though?
20 Page-Turning Recruitment Marketing Books to Read
November 27, 2019
For the bookworms out there, this post is for you! Sometimes it’s nice to have longer-form content and to hold something tangible in your hands as your read, isn’t it?
Recruitment Marketing Podcasts You Should Listen To
November 27, 2019
How do you listen to podcasts? Whether you listen while you commute or travel or you listen during your workday or lunch break, podcasts are an engaging and time-efficient method for acquiring relevant information easily.
12 Must-Read Recruitment Marketing Blogs
November 27, 2019
When do you catch up on the happenings of the recruitment industry? Whether you take your coffee with a little bit of talent acquisition insights or squeeze the latest news between morning emails, blogs are a valuable resource to get high-quality information on the industry.
22 Annual Recruitment Media Contracts to Consider for 2020
November 19, 2019
‘Tis the season for annual recruitment media planning questions! It’s that time of year when budgeting and planning for the new year has begun (or may already be in full swing), and we often get many questions about what media channels should be included for the next year.
Military-Friendly Employer Brands We Admire and Why
November 6, 2019
As an employer, how do you showcase that you’re military-friendly? Do you have a solid careers site or social media campaign geared towards military talent? How about a specific commitment to hiring veterans or a display of related awards and recognitions?
The Employer’s Guide to Veteran Recruiting
November 4, 2019
Disciplined, educated, grace under pressure—these characteristics are in high demand in the current job seeker’s market and “war on talent.” They also exist within over 19 million veteran candidates, 200,000 of which are transitioning from military to civilian life every year and actively searching for new jobs.
Insights from LinkedIn Talent Connect 2019
October 10, 2019
LinkedIn’s 2019 Talent Connect conference spanned from September 25th-27th with keynote speakers the likes of Michelle Obama and Dean Carter, breakout sessions about everything talent acquisition, and even morning meditation and yoga. Some of our team members attended the event and gave us their favorite takeaways.
The Best Beach Camping in Marin County
Published in Marin Magazine. From the picturesque views of Marin Headlands to the remote paradises in Point Reyes, Marin County’s beaches have it all. Here’s your guide to the best beach camping in Marin County.
